Personal Data and Privacy Policy

Personal Data and Privacy Policy

We’ve updated our Personal Data and Privacy Policy in line with new data protection legislation (GDPR), which came into force on 25th May 2018.

This privacy policy sets out how Pet Potential uses and protects any information that you give when you use this website and to your transactions performed via our Website and when contacting us via telephone or email, and when providing information provided during a training or behaviour consultation.

Whether you are booking a training course or a private behaviour or training appointment with us, sending a web enquiry, leaving a telephone message, or just browsing our website, we want you to know that we are fully committed to protecting your privacy. Once you choose to provide us with any information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy policy.

Pet Potential may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1st May 2018.
If you have questions about how we use your data or what we do to protect your privacy, please don’t hesitate to email us at

Personal data we may collect from you

In order to connect you to free webinars, send you free information on canine behaviour and training, add you to our mailing list or book you onto any of our training courses, online programmes, or behaviour consultations, we may collect some of the following information you voluntarily provide:

  • Your name (and sometimes your dog’s name, breed and age)
  • Your contact information (including address, telephone number and email address)
  • Payment information (credit or debit card details) – our online payment page is outsourced to a PCI DSS compliant third party called Stripe. We never have access to, or the ability to control, any card data
  • Dietary requirements – this is so we can accommodate any refreshment and lunch requirements at events
  • Allergies/health conditions we should be aware of – this is in case you are taken ill during any training event, and to ensure we make any reasonable adjustments so you can get the most out of your learning experience

When you visit our website, we may collect indirectly from you the following information:

  • Your device IP address
  • When and which pages of our website you visit
  • The device you are using to access our website (operating system, screen resolution, browser type)

What we do with the information we gather

We require this information to understand your needs and provide you with a better service by improving our services, and in particular for internal record keeping to enable us to exercise governance of rights.
The transactional data will be used to process your bookings, to handle your payment, to communicate with you relating to your booking, to provide you with specifically tailored marketing emails or invitations to attend trainings and events (subject to your consent, only if you have opted-in), and to handle customer service requests. You can opt-out of receiving tailored marketing emails or invitations at any time by using the ‘unsubscribe’ link that we provide in all emails, or by contacting:

We use the information we indirectly collect from you (e.g. your IP address etc listed above) to protect our website from fraud or malicious software, to improve our website, and to improve your viewing experience by displaying our website in the best way for your device. It is used for our own internal analysis to help us better understand how our visitors use our website and to provide you with a better experience.


Pet Potential will take appropriate technical and organisational measures to protect the personal data we transmit, store or otherwise process against accidental or unlawful destruction, loss, alteration or unauthorized disclosure or access.

Our website is hosted on PCI compliant servers and we use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any sensitive data you give us.  Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.

Data files shared by Pet Potential with third parties are password protected. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, although Pet Potential strives to protect your personal data online, including through use of encryption and other measures, we cannot guarantee the security of any Internet communication or transmission.

If you have reason to believe that your interaction with us is not secure, please notify us of the problem immediately by contacting us using the details below.

Prior to introducing new systems or technologies relevant to the processing of personal data, Pet Potential will undertake the necessary impact assessments with a particular focus on any associated risks.


We use cookies on our website. A cookie is a simple text file that is stored on your computer or mobile device by a website’s server. Only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier as well as the site name. You can read more about cookies on the About Cookies website.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

We also use them to maintain the security of our website, determining if you are logged in user, visitor or a bot, as well as identifying repeat visitors and allowing country blocking. This helps us to provide you with a good experience when you browse the Websites and also allows us to improve them.

Cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser.

Who has access to your Information

We will never sell, distribute or lease your personally identifiable information to any third party. We will never share your information with third parties for marketing purposes.

Third Party Service Providers working on our behalf: We may pass your information to our third party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to send you emails/newsletters and when you use our online booking system for training courses).

However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties for them to use for their own direct marketing purposes, unless you have requested us to do so.

In some circumstances, Pet Potential may need to share your personal data where necessary with other third parties (including legal or other advisors, regulatory authorities, courts and government agencies) to enable us to enforce our legal rights, or to protect the rights, property or safety of our employees or where such disclosure may be permitted or required by law.

Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling Your Information

You may choose to restrict the collection or use of your personal information:

  • Whenever you are asked to fill in a form on the website, look for the boxes and tick only those categories which you are interested in and wish to receive information about.
  • If you opt-in to receive marketing emails from us, we’ll send you emails very occasionally keeping you up-to-date with news, training courses and events and useful information. In order to receive emails from us, you only need to provide us with your name and email address. You can opt-out of receiving marketing emails from us at any time by clicking the ‘Unsubscribe’ link at the bottom of any of our marketing emails; or by emailing If you opt-out of receiving marketing emails, you will still receive important information about any training / behaviour services you have booked, by email.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties (e.g. about the work of other behaviour specialists and trainers) which we think you may find interesting if you tell us that you wish this to happen.

Retaining Your Information

We will only retain personal data for as long as is necessary to provide our services or for as long as we reasonably require to retain the information for our lawful business purposes or comply with a statutory or other legal requirement.

Your Rights

When it comes to your personal information, you have the following rights:

  • The right to be informed about how we use your information
  • The right to access any information we hold about you
  • The right to correct any inaccurate information that we hold about you
  • The right to request that we delete information that we hold about you
  • The right to request that we stop processing your information i.e. using it for any or all of the purposes set out in this privacy policy
  • The right to access your information in such a way so that it can easily be transferred from environment to another in a safe and secure way
  • The right to object to, and opt-out of our email marketing at any time

We will always ensure that our services are made available to you in a way that makes it easy for you to exercise any of these rights, and we will comply with your requests unless we have a lawful reason not to do so. We will endeavour to handle any requests within a reasonable period and, in any event, within a month of the original request.

Data Breaches

In the event of any breach of Pet Potential’s systems impacting on the security of an individual’s personal data, Pet Potential will inform the affected individual at the earliest opportunity describing the nature of the breach, the possible consequences and the measures being taken to remedy the situation in accordance with our procedures and applicable law.


If you are unhappy with the way in which Pet Potential processes your personal data, please contact us using the information provided below. You also have the right to lodge a complaint before the Information Commissioner’s Office (ICO), the UK data protection authority. Their contact details are as follows: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF; Tel: 0303 123 1113 (local rate) or 01625 545 745; or see their website

Changes to our Privacy Policy

From time to time we may change our data processing activities. We will notify you of any changes to this policy as required by law. We will also post an updated version on our website.
If you have any questions about any changes we make, you are entitled to invoke any of your rights as set out above. We also encourage you to email

How To Contact Us

Please direct any comments or enquires relating to this policy to or write to us at: Pet Potential, Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA United Kingdom

This Personal Data and Privacy Policy was last updated: July 2021