Alison Winters is the owner of Lincolnshire based business Pet Potential, offering dog training and behaviour solutions across the UK with the power of online training and behaviour consultations.
Fun. Positive. Supportive.
Alison: I enjoy helping owners to develop a fun and rewarding relationship with their pet; and have a commitment to using force-free methods based on up-to-date scientific research, and an ability to treat both animals and humans with compassion and respect.
Helping people improve their relationships with their pets is my main goal
With a strong academic background in human psychology I enjoyed many years as a Human Resources Manager for large blue chip companies in both London and Northampton.
However, after a major career change, I became a self-employed dog trainer, and later an animal behaviourist having spent many hours studying at Bishop Burton College and the University of Lincoln, as well as gaining much practical experience with clients in Northampton and Lincolnshire.
- MSc Clinical Animal Behaviour 2015 – University of Lincoln
- FdSc Canine Behaviour & Training 2013 – Bishop Burton College
- MSc Occupational Psychology 1996 – University of Hertfordshire
- BA (Hons) Psychology & Sociology 1993 – Nene College, Northampton
- Full member of the Association of Pet Behaviour Counsellors www.apbc.org.uk
- Registered Clinical Animal Behaviourist with the Animal Behaviour and Training Council www.abtcouncil.org.uk
- Member of the Association of Pet Dog Trainers, UK (member 01128) www.apdt.co.uk
- Animal Training Instructor with the Animal Behaviour and Training Council www.abtcouncil.org.uk
The organisations I am a professional member of have taken a great deal of blood, sweat and tears! They involve being assessed both practically and academically – you cannot become a member of these organisations by simply paying an annual fee.
Meg taking part in a research project to help further our understanding of canine behaviour
With my current dog, Meg (a beautiful 10 year old working line Labrador), I have trained and competed in many dog sports including gundog work, agility, and scentwork, all using the amazing clicker training which I love sharing with my clients. She’s not perfect, and I use my experiences of her frustrating puppyhood and my ongoing need to manage her reactive behaviour towards other dogs, to help clients today.
She isn’t my first dog though … that would be Sally, a Lakeland terrier who was very talented at biting people! I’ll put most of that down to the unfortunate training techniques of the 1970’s/80’s … a major reason why I don’t advocate coercive and very outdated training techniques.
My experiences with both Sally and Meg have helped me be the more understanding trainer and behaviourist I am today. But don’t just take my word for it, take a look at my reviews and recommendations on this website and on my Facebook page.
I’m looking forward to working with you and your hairy family member!