Meet Your Puppy Trainer

Hi, I'm Alison ...

And once upon a time, many moons ago, I was in the exact position you’re in now. I was the owner of a new puppy, my Labrador Meg, who I absolutely adored.

But I quickly realised that I had no idea how to train her! Meg had some issues which needed to be rectified fast, and there was no one else I trusted with the future of my precious new dog.

One thing soon led to another and now we find ourselves here… 12 years, a master’s degree in clinical animal behaviour, and many, many happy dogs later!

As an animal behaviourist I have worked effectively with various animals and helped them build happy lives with their owners.

But I have always had a special affinity with new puppy owners, never forgetting those precious early days with Meg.

Sadly, anyone can call themselves a dog trainer. But as animal lovers we all want to make sure that we provide the best for our pets. And the best is a trainer who knows them, understands them, and loves them deeply…

…the best trainer for your puppy, is YOU!

I know only too well that new puppy ownership can be overwhelming and at times, even frustrating. But dog problems left untreated can quickly spiral out of control, and become inconvenient, or even dangerous. That’s why I created Pet Potential.

I empower new puppy owners just like you with the confidence and skills you need to embark on an incredible dog adventure and get the very best out of your new family member.

3rd November 2012.Bishop Burton College graduation at the Beverley Minster

Academic Qualifications

MSc in Clinical Animal Behaviour from University of Lincoln

FdSc in Canine Behaviour and Training from Bishop Burton College

MSc in Occupational Psychology from University of Hertfordshire 

Professional Memberships

Full Member of the Association of Pet Behaviour Counsellors (APBC)

Registered Clinical Animal Behaviourist with the Animal Behaviour & Training Council (ABTC)

Full Member of the Association of Pet Dog Trainers (APDT UK)

Registered Animal Training Instructor with the Animal Behaviour & Training Council (ABTC)

happy dog

Training Methods

Science-led, compassionate and non-punitive training methods

  Reward-based training techniques, incorporating use of reward markers (such as clickers)

Why Choose Me?

Here's What My Clients Think ...

Pet Potential
5.0
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Graham Taylor
Graham Taylor
2020-04-30T21:48:39+0000
Alison was brilliant with us and our puppy. She worked round our schedule and taught us a lot which really got our MS off on the right track. Furthermore she’s been there for advice even after the course had finished. Thank you so much!
Jennifer Wright
Jennifer Wright
2020-01-10T20:26:01+0000
Well structured programme which gave us all the tools and confidence to train our labrador puppy. Would highly recommend Alison and her team.
Vicki Ferrera
Vicki Ferrera
2020-01-06T01:33:03+0000
Vital and valuable for all puppies, not just to help the owners but to establish a learning routine and early socialisation in the first few months of puppy's life. As breeders we've realised the importance of joining classes and taking... all puppies we're keeping. Can't speak highly enough of Alison and her style of teaching. 100% worth every penny, your puppy will thank you too. Olly & Vickiread more
Charlotte Herrick
Charlotte Herrick
2019-12-09T22:43:59+0000
We 100% recommend Pet Potential ❤ such an amazing team. We had an amazing 7 weeks and were so sad it's over 😥 The advice, support and reassurance we received throughout was second to non, we have finished the course feeling confident and... excited to see how Pepper Potts develops as we continue her training. Thank you so much Alison 😊read more
Dean Houlton
Dean Houlton
2019-04-21T19:47:36+0000
Have just finished the fun agility class with Freddie, this is the second time I have used Pet Potential. Having previously been on a puppy training course. Alison and Maxine make the learning Fun and Freddie loved it. Cannot think of a... better way to have fun and learn with my dog. Will definitely return for more courses.. 😁🤗read more
Paris Coussens
Paris Coussens
2018-10-09T21:58:11+0000
We took our 2 year old stubborn Shar Pei to Alison for loose lead walking and recall classes after being stuck with what to do with our dog who pulled on walks and seems to forget her own name when she’s off her lead. Despite Peppa being... extremely stubborn and hard to motivate, Alison and Maxine couldn’t have been more helpful and we have seen so much improvement in Peppa already! These classes were amazing and so helpful, really recommend to anyone considering as Alison and Maxine have so much knowledge to share and couldn’t have been more helpful for us!read more
Caroline Roden-Davies
Caroline Roden-Davies
2018-08-20T07:01:36+0000
Lucie and Poppy have certainly enjoyed doing the agility courses, shame their owners need more training !!
Kate Ray
Kate Ray
2018-07-11T08:31:05+0000
Completed puppy training with Alison and her team. Found it really useful. Started with a shy, timid puppy and left with one much more confident too! Would definitely recommend �
Ashley Wilks
Ashley Wilks
2018-07-10T14:17:24+0000
My partner and I recently welcomed a miniature dachshund called Dexter to our family. We decided that we'd like to get Dexter off to the best start and asked Alison from Pet Potential for The Home Puppy Package. Words cannot express how... impressed we were with the service. Alison showed a genuine interest in Dexter from the start and was immediately able to give us advice, teach us how dogs learn and how to begin training. We worked on his anxiety and confidence when going for walks as well as teaching him to stay, leave and drop unwanted items. Alison also advised us on how to get Dexter to start getting used to being alone and also how to spot signs of stress and anxiety. We are so grateful for the knowlege and wisdom Alison gave us, which has reassured us about the path we're taking with Dexter's training and has made it much easier to execute. Thanks Alison! Ash & Paul 🙂 xread more
Hannah Taylor
Hannah Taylor
2018-03-25T20:56:06+0000
Alison and Maxine are fantastic! Have just finished the beginner agility class with my Sprocker Ollie having previously done her puppy, follow on and recall classes! They are always considering what is best for the dog and showing us how... to get the best from them! Looking forward to more agility in April. Xread more
Katie Duncan
Katie Duncan
2018-02-06T20:05:50+0000
We have just completed a loose lead and recall training with Alison and have come away so much more confident. Milo was a bit older than the other dogs but Alison just adjusted training to suit him rather than a one size fits all training... schedule. Although its a group session it very much feels tailored to your dog. The training area is also secure so you dont have to worry about the dogs running off. Alison not only trains the dogs but is very good at training their owners too!! Im a lot more confident with Milo now than I was before!read more
Katie Boardman
Katie Boardman
2018-02-04T16:54:56+0000
Alison really knows her stuff and really helps bring the best out of you and your dog to get the best results. The recall and loose lead class was great for complete novices, and for those who just need a recap to move onto the next... level. The area which the dogs train in is completely secure so we could confidently let Neli off lead in the last session. We have come away feeling so much more confident enabling us to continue with training on our own. Neli really enjoyed it��read more
Gillian Kalchev
Gillian Kalchev
2017-12-02T22:36:50+0000
We had a great time at puppy training classes and learned so much. Alison and Maxine were very helpful and knowledgeable. It was great fun.
Jane Ledger
Jane Ledger
2017-11-29T21:23:13+0000
Gertie and I have just completed the Puppy Classes and we loved it. Thoughtful, informative and fun. Thank you!
Mirena Dimolareva
Mirena Dimolareva
2017-10-06T08:58:01+0000
We just completed the puppy class and loved every minute of it! Alison and Maxine were great and always there to answer any queries. We found the socialisation with other pups extremely useful and saw our pup grow from a tiny timid 9 week... old pup to a confident 14 week old who loves interaction with others. Thank you for all the help tips and advice!read more
Gwyn Smith
Gwyn Smith
2017-08-23T07:33:47+0000
Hamish did the puppy course with them and has just finished the basic agility, he loved both courses and has now booked the pay as you go agility. Alison, Maxine and Caroline the trainers are very friendly and helpful. Would recomend to... anyone who asks.read more
Rose Bowskill
Rose Bowskill
2017-08-16T10:01:37+0000
We'd already done a bit of training from YouTube tutorials, but nothing has beaten taking Pippa to an actual puppy class! - she's been able to work around other puppies and I've learnt so much myself, loved it! Thank you
Natalie Black
Natalie Black
2017-08-13T12:54:23+0000
Just completed the 5 week Introduction to Agility Training with Dotty. It's been such good fun and as always, Alison, Maxine and Caroline have been fab. I've attended 6 different training classes with my dogs over the last 11 months and... the skills & techniques I have learnt from Pet Potential have been invaluable. I feel I have become a much better handler and my dogs are just so happy and chilled out when we are with Alison & her team 🙂 Thank you so much!!read more
Karen Everatt
Karen Everatt
2017-07-23T17:15:31+0000
We have just finished the puppy course and loved it, Alison and Maxine were brilliant.
Sheena McBryde
Sheena McBryde
2017-06-29T08:29:49+0000
Big thank you to Alison and her team . So professional , knowledgeable and caring. We have had a great time . Learned a lot ,laughed a lot and Kiki finally woke up enough to do all the exercises ��
Iona Pexton
Iona Pexton
2017-06-26T21:17:16+0000
Absolutely cannot recommend Alison and Maxine enough. Our pup has developed so much, and we learnt so much aswell. Can't wait for our second course
Emily Hall
Emily Hall
2017-05-01T09:10:56+0000
Alison and the team were great. We thoroughly enjoyed taking Hetty and she has really benefited from going. Having a puppy is really hard work sometimes, but going to classes put our minds at ease, and made us realise were not doing it... all wrong, and alot of the behaviours are normal. And it's all positive reinforcement, which is great. We are all booked on for the follow on classes, and looking forward to it! I really recommend pet potential. Great classes!read more
Sophie Outwin
Sophie Outwin
2017-03-06T22:14:54+0000
Really enjoyed the 6 week puppy class felt at ease straight away with Alison and always gave you confidence in what you was doing with your pup. I recommend Alison and Maxine 100% there great! Looking forward to the follow on classes,... Thankyou for all your help xread more
Hannah Parsons
Hannah Parsons
2017-03-06T13:42:43+0000
Alison is a brilliant trainer and really good with all dogs. I thoroughly enjoyed the classes and meeting everyone and their puppies. Thanks again, Hannah and Poppy x
Hollie Wilson
Hollie Wilson
2016-12-30T08:27:44+0000
Thoroughly enjoyed the beginners puppy class with Bruce, our lab/collie cross puppy. We weren't sure whether puppy class would be worth the money but having gone home for Christmas and met lots of other dogs... it DEFINITELY was. We had... the best behaved pup and it was completely down to learning how to teach Bruce properly - we were even giving out tips to our friends and family! Looking forward to more of the socialisation hours to help him learn how to behave with other dogs and have booked onto the foundation class to continue our learning. Thank you!read more
Kelly Louise Cartlidge
Kelly Louise Cartlidge
2016-05-30T19:38:14+0000
Well worth my long travel to the puppy class. Would reccommend to anyone.
Jenny Robinson
Jenny Robinson
2016-03-04T17:07:36+0000
Alison was brilliant with our puppy Jaxx he took to her very quickly and within half hour had me and partner thinking differently we will now take on board everything she has practiced with us and use it for Jaxx, she is very professional... and put us at ease straightawayread more
Suzanne Terry
Suzanne Terry
2015-11-11T20:49:04+0000
Just finished puppy class and glad we went. Alison and her team where amazing. Looking forward to doing more with pet potential in the future.
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